Juan Trujillo

Techno Vinyls Records ’ series of interviews, we talk to producers who have releases on our label.

What does producing mean to you? When did you start your music career and what motivated you?

Music was allways a very important part of my life. Since very young i was atracted by instruments, bands and the creative proces of making music. After several years playing with different bands an styles i discovered electronic music with the album maxinquaye from Tricky and short after that it was Daft Punk who open my eyes to the posibilities. It was round 1997 when i went to my first rave and felt in love with the energy. By 2001 i was making my forst productions and learning at home with my vinyls.

How have your releases inspired you throughout your career?

One thing is feeling good about some track that you like how it came out, basically imitating influences or learning to achieve a specific sound but when you play a track made by yourself and it gets a positive reaction is when you start learning what to do or what does the dancefloor spects. I think thats the starting point. I really like the idea of not depending of other musician to make a piece and electronic music just deliver that to me.

Do you like to collaborate with other artists? What do you think about remixing? Do you like to remix or do you like to have your music remixed?

I think one of the main reasons that i felt in love with electronic music is the vibe you get from it. Mathematical sounds generating positive vibrations and in a way that is something that gets amplified when more that one person is getting that experience at the same time. I think collabs are good and a huge bag of posibilities. You get new perspectives, ideas and tools you wont get by working alone. I like remixing a lot, is a different process of rearanging a piece of art someone else did and making my own perspective of th elemenets. but there is a point in the producer career when you have to start choosing your remixes with an industry point of view and prioritize connections aswell as the art significance of the work rather than just taking any request.

How do you choose a title for your tracks? Do you think a well-chosen track and EP title matters?

I think every production has a meaning whether is a single track, a compilation of tracks or a pakage. I think is more powerfull when the whole bunch has a direction or concept rather than different entities together in the same box but it surtenly is different each time.
Lately i am naming my tracks individualy but allways in the same direction or influence that inspire my so they all work if putingthem toguether.

Is a well-designed cover important to you?

Yes. no matter how simple it is is allway part of the same production and should be treated as part of the art inside.

How do you choose record labels (what is a good label for you and what are your expectations)?

I find difficult to label my music under an specific style so i used to research other artists with similar productions to see which labels they are in… but lately i just get request so after times producing and producing i decide which tracks could go toguether and offer a main demo with extra posibilities and is the record label who chooses theyr favorites. A good label is the one that have great masters and quality whithin their releases, great names and artwork fallowing a line. And as important they mantain contact with the artists beyond the music, think ahead and produce with enough time for a good promotion.

How do you see track sales in the digital millennium data flood (for example: how do you see the digital sales, promotion tracks, illegal downloads etc.)?

I think that if we want a better scene we have to give the propper recognition to the good art, whether it comes from a big name or a young artists aswell as label. Illigal downloads only help the illigal page or the person downloading the music and takes away all effort label and artist did to make that art happend. In the old days it was difficult to promote labels and to find the music but now with all the digital era and the technology behind there is too much access to any kind of material. I think we have to keep quality over the not so good making it a bit unreachable and let the art do the rest.

What are your future plans for making tracks?

I am always experimenting and that helps me choose and have a better view from what i trully like to express in that particular moment. Inspiration moments are much important to me and inspiration comes in different ways so is allways changing. Keep true to what you like to feel when listening to a song i would say.

Thank you for accepting our interview request, we wish you much more success in your producer work.

VINYL ► Juan Trujillo – Irreversible