Techno Vinyls Records ’ series of interviews, we talk to producers who have releases on our label.
Interview with Nik Wel
What does producing mean to you? When did you start your music career and what motivated you?
- Producing music is my way to express myself. It is always a mirror of my mood and a process influenced by different situations in my life. Music has played an important role and has been with me since my childhood. I was addicted to electronic music since I was 12 years old.
In 2004 I started DJing with turntables, later on I did my very first steps as a producer with Fruity Loops v4 (today: FL Studio). After a long break, I rediscovered my passion and started producing again with FL Studio in 2019. Actually I am producing every day and I never get tired of it.
How have your releases inspired you throughout your career?
- In the beginning of my career I loved every single track I made and tried to release it. Due to improving my skills week by week I often got the problem that I didn’t like the music anymore which I made months ago at the day of release. But now since I have found my own personel style and have taken place in the hard techno genre. I am excited about every release and I am happy to see it going around the world.
Do you like to collaborate with other artists? What do you think about remixing? Do you like to remix or do you like to have your music remixed?
- I really like to collaborate with other artists! The results can be more than the sum of all parts and to collaborate gives me more experience. In addition I learn from the other artists ideas and working methods. I really like remixing for the same reasons and I see every remix as a competition to give the track a typical “Nik-Wel-touch”. I like my music being remixed by other artists to see my idea developed in their special way.
How do you choose a title for your tracks? Do you think a well-chosen track and EP title matters?
- In my opinion track titles in the electronic music genre are not such important as in other genres. I always try to use track titles which fit to my personality (e.g. I search for them in the area of physics) or they are inspired of samples I use.
Is a well-designed cover important to you?
- The cover (a good artwork) of an ep is very important for me. I do much promotion on social media like Facebook or Instagram including videos for my releases. In my opinion a good artwork gives a very strong attraction to the release.
How do you choose record labels (what is a good label for you and what are your expectations)?
- On one side I am looking for big names but on the other side it is important for me that labels do good promotion and make nice artworks. A kind, respectful and professional communication is also important. I already had releases on big labels which disappointed me in these points so I won’t release there again. Sometimes small labels asking me for releasing an ep with them and I agree everytime when I am convinced that they meet my expectations.
How do you see track sales in the digital millennium data flood (for example: how do you see the digital sales, promotion tracks, illegal downloads etc.)?
- As a techno producer you won’t earn much money due to selling tracks. It is important for me that people will take notice of me and will enjoy my music. Therefore track sales, sales charts (especially Beatport Charts) and promotion tracks are very helpful for making promotion and to get a wide reach.
What are your future plans for making tracks?
- My plan is to invest more time in music theory. Actually I am quite satisfied with my skills in arrangement and sounddesign, so it’s time to improve my skills in creating my own melodies.
Thank you for accepting our interview request, we wish you much more success in your producer work!
- Thank you very much!
VINYL ► Nik Wel – Entropy EP