Techno Vinyls Records ’ series of interviews, we talk to producers who have releases on our label.
Interview with Oleh Puncher
What does producing mean to you? When did you start your music career and what motivated you?
- Making music is first and foremost a way for me to express myself! Share my emotions and possibly influence someone, charge with a positive or good mood!
Production is also a process that is influenced by my perception of certain situations, a way to immerse myself in the world of new colors of sounds and emotions. Music has played an important role and has been with me since childhood. So when I had the opportunity in 2003 to learn to play music as a DJ, I certainly took advantage of it. Many thanks to my brother, DJ Smile (Vitaliy Korsun) for this chance! Subsequently, there were many parties of recorded mixes, radio shows … At one point it was not enough for me to just record mixes and I tried to understand the programs for writing music! In 2008 he started studying at the FL studio, later met Ableton Live and started writing music! This process dragged me on completely, I could sit at night and make new sounds.
How have your releases inspired you throughout your career?
- This is really a very interesting experience, which to some extent organizes and stimulates me. When you first start writing music, it’s very difficult to collaborate with interesting labels, you’re not interesting to labels. This is happening now, it is very difficult to get on the top labels (lately I’m not chasing it) there are many interesting labels with which it is very nice to work! But on the other hand, the refusals of some labels have encouraged me to do something new and not stop – it’s very important, don’t give up! Also, new releases are a new experience and with each release you gain more and more experience.
Do you like to collaborate with other artists? What do you think about remixing? Do you like to remix or do you like to have your music remixed?
- This is a very interesting question. Of course, it is very interesting to work with other artists, it is a really cool experience and also immersion in the vision and sound of another artist, the opportunity to add something interesting, and very often it turns out that something very interesting comes out of it! The remixes are also very interesting, because in the release you can collect several versions of several ideas and sounds of an interesting basis of the track. And most listeners can find a version just for themselves, everyone’s musical tastes are very, very different, and that’s normal and wonderful.
How do you choose a title for your tracks? Do you think a well-chosen track and EP title matters?
- With this, everything is simple for me, I always try to connect the name of the track with the idea or sound of the track or the emotions that helped me write the track. I also think it’s important to name a track that at least partially opened the curtain and hinted at the filling of the track! Once my friend and I wrote a track and while writing we drank a lot of beer, so the track was called the name of beer.
Is a well-designed cover important to you?
- It’s not very important to me! Sometimes it happens when the wrapper is good and the candy is not tasty. It’s great when it’s harmonious, the cover corresponds to the track and everything is at the highest level, but the cover is not fundamental.
It seems to me that the cover should have a more informative content.
How do you choose record labels (what is a good label for you and what are your expectations)?
- Definitely a good label is a label with a name! Big labels are of course a priority, but I’m not always in the pursuit of high-profile labels. There are labels that bribe with their material and I can’t pass by such labels and I will definitely be released on such labels!
Also, of course, there are situations when mutual support works, when friends are ready to support my label with their work, and I will be happy to support my friends’ labels!
How do you see track sales in the digital millennium data flood (for example: how do you see the digital sales, promotion tracks, illegal downloads etc.)?
- Oooo this is a very difficult and even painful question, especially at the moment. As 2020 proved to us, the music industry can be dependent, the situation with the coronavirus proved it to us! In such situations, I am ready to turn a blind eye to sales reports, I want the music to reach the listeners and for people to enjoy music as much as possible! In my country, unfortunately, illegal downloads are very prosperous, and more often on my tracks will earn people who have nothing at all before. I very much hope that this will soon be fought in my country!
What are your future plans for making tracks?
- There are a lot of plans, I want to write more tracks to find a bigger army of listeners, and to conquer even more countries and techno scenes! I want to learn even more techniques in writing music, I think that there is always room to develop and there is always something to learn! Music should be instead of words, convey emotions and charge people!
Thank you for accepting our interview request, we wish you much more success in your producer work!
VINYL ► Puncher – Resistance EP