Release to record? Why does anyone deal with this? And how can the record label companies survive ? Is it worth for someone?
Interview with Andrew T Dorn, the founder of Techno Vinyl’s Records.
The answer is that it’s really worth it and not just for a few people and not just for collectors. We were looking for the answer to the question of how can a record label company stand on its own feet in the age of digital music listening and downloading and does it make sense it make sense beyond prestige to release on record nowadays.
You founded the Techno Vinyl’s Records in 2016 What motivated you at that time? What is the concept and audience?
In the second half of our operation we started opening to digital platforms.
At the beginning, the goal was the record (vinyl) release. There are plenty of disks still in existence today. In fact, many materials have never been officially released. Interestingly, we do not have close concepts with our releases. The point is to make the product acceptable. No matter whether it is Techno or House. If there is mutual sympathy between the artist and the label we can easily identify with the release. We never talk into the music because it’s not our job. We make the album cover together with the artist. If an artist make quality and indefectible work we support the creator to the maximum.
How do you see the situation of record labels today nowadays?
To what extent has revenue increased or decreased in recent years, how and what are important the record label companies in 2018?
For years, the decline in vinyl purchasing power has been continuous. It can be said that this is compensated by the advancement of digital sales and / downloads, but this is a vain dream.
More and more releases are need to be released to generate income, and even more for development. It is difficult to solve this by not going to the detriment of quality, but for the time being we can proudly say that this is not a problem for us.
How many feet should you stand on? What services should be provided to be worth it?
It must be present on all platforms, can’t be satisfied with it for example a disk is only available in physical form. Many people are not interested in tangible music, therefore it is necessary to be found a particular release in digital stores and stream sites. And of course the reverse version is also true from the same. This depends on the artists what will be the prioritization.
Do you think there is a circle of people who are not so much follow the artists but rather labels? Does this trust still exist on the consumer’s side in the age of listening to music on the Internet?
If a label is specific, there may be a customer circle which is follow it. In our case, the genre scatter is relatively small, I do not think there would be a music fan who bought all of our releases. But I have already experienced that a particular format has fans. This is nothing more than the record.
And what about vinyl sales? Did you release discs in a physical format of prestige question?
We don’t release of prestige issue in physical format really there is still a layer who are still insist on tangible things. With that, there’s no problem, in my freetime I like to listen to the discs while reading the lyrics and watching the cover. So, fortunately, many people still need physical formats. Vinyl is experiencing a renaissance. The vinyl is experiencing a renaissance. Expensive fun, but we are very proud if we are over a successful disk release.
Beyond the sound quality no last thing is an EP or an LP for gift
What are the great plans of Techno Vinyl’s Records for 2019?
The year 2019 will be busy. We continue the vinyl releases. We will also have some surprises that I can’t tell you yet. The point is to we look at an exciting future.
Source, Note: Laszlo Kohegyi
